LAHORE (PPI) - The Union of Small and Medium Enterprises (UNISAME) has advised the electronic media to avail the opportunities provided by international sports events to highlight the Pakistani sports goods industries meaningfully whilst covering significant events. President UNISAME Zulfikar Thaver expressed surprise that the television channels did not speak about the sports goods like cricket bats, hockey sticks, footballs and other sport goods accessories and sportswear manufactured by the SME sector and exported whilst covering the World Cup 2011 talk shows and analysis and instead deliberated more than required on predictions by astrologers, elephants and parrots. He added that entertainment is always on the agenda of the channels but nevertheless the projection of the Pakistani goods must not be ignored when covering such important events. He said Pakistani SMEs are manufacturing world class sports goods which are known and used by sportsmen the world over and it was expected that the media would mention and emphasize about Pakistani products but surprisingly none were mentioned. He advised that since the opportunity is still existing and the talk shows are on, the media should tell the world about our skills in manufacturing the sports goods and also show how they are manufactured by hand in Sialkot and other neighbouring districts. The union has urged the media to show on television the sports goods of international standards manufactured by its SME members and approved by the world associations of cricket, hockey, football, soccer balls, badminton and tennis.