our staff reporter


Prominent women’s ready-to-wear clothing brand of Pakistan Limelight has launched its Spring Summer 2016 Lawn collection in a dazzling event at its Flagship Store at MM Alam Road.

The audience was spellbound by the dresses at the launch that every woman would love to wear. The high-end event was attended by who’s who of the fashion industry, socialites, models, bloggers and media. The Limelight Lawn event was managed by Savvy PR. The collection is inspired by architectural lines, Indian ethic and floral motifs. Every design has its individual color to keep the essence of spring alive.

Different techniques of embroideries are used in which includes cross stitch, ariwork and experimental stitches. Every design has its own appearance in term of color theme and embroidery. The label has been successful at grabbing the attention of the masses with their distinct style ideology.

Talking to The Nation CEO Amna wahaj said, ‘This is the first time we are launching unstitched fabrics. The dresses are designed to outshine the beauty of women of all ages. The designer team of the limelight has worked hard to produce high quality pieces for the women clothing. Beside this Limelight has also showcased bags, jewelry and shoes at the launch..Our brand has always been about celebrating womanhood and developing pieces that are not just outfits but are exquisite creations that celebrate the sentiments of femininity, whether it is here in Pakistan or across borders.’