LAHORE - South Korean Ambassador in Pakistan Choongjoo Choi has said that Korean firms are all set to make investment in Pakistans power sector. The Ambassador was speaking at the Lahore Chamber of Commerce and Industry. LCCI President Shahzad Ali Malik, Senior Vice President Sheikh Mohammad Arshad, Vice President Sohail Azhar, former Presidents Shahzada Alam Monoo, Iftikhar Ali Malik, Executive committee members Mian Zahid Javaid, Khwaja Khawar Rashid, Tahir M Sheikh, Fahimur Rehman Sehgol, Chaudhry Wajid Ali and Chairman Skill Development Council Rehmatullah Javed also spoke on the occasion. The Ambassador said that more and more Korean companies are showing their interest for investment in energy sector to help Pakistan overcome the acute energy shortage it has been facing for long. The Ambassador said that Koreas trade with India stands at $16 billion which will be doubled in a few years; it is $ 1billion a day with China while bilateral trade with Pakistan is mere $1.1 billion He, However, expressed the optimism that the volume of trade between Pakistan and South Korea was bound to increase as both the governments and the private sector, in the two countries, are taking measures to get the desired results. He said that the non-availability of required trade-related information was the biggest hurdle in the way of South Korean investment in Pakistan. The diplomat while identifying a number of areas for mutual cooperation said that there was a need for expertise-sharing as both the countries have a lot to learn from each other. He said that there is a big potential in SME sector therefore Pakistani business community could avail opportunities in this particular area. While calling for measures to jack-up bilateral trade and increase in Korean investment in Pakistan, the LCCI President Shahzad Ali Malik said that Pakistan is a large market, its strategic location as principal gateway to the Central Asian States and other regional countries offer lot of opportunities for relocation of Korean Industries in Pakistan. We take pride in the fact that Korea has been an important trading country for Pakistan in Eastern Asian region followed by Japan in terms of size of bilateral trade. We are glad to have Korea as a Friend of Democratic Pakistan too. Shahzad Ali Malik said that both the countries have decades old economic relations and experienced good results of joint ventures in various fields like telecommunication, electronics chemical industry and automobiles industry. Korean companies are also actively participating in infrastructure projects like highway construction, power generation etc. It is really great to achieve a landmark by expanding the two way trade to over one billion dollars in 2010 which was precisely recorded to the tune of USD 1,018.5 million. It showed great improvement from USD 865.2 million in the corresponding year courtesy to significant increase both in imports and exports between the two countries.