Pakistan is suffering horrendous flooding again and the world has been once more been accused ofignoring her plight. Meanwhile allegations of dastardly involvement in terrorism in Afghanistan make it to theworlds front-pages, ensuring that one side to Pakistan is not forgotten. Against the context of flooding, terrorism and corruption, it might seem a strange and somewhat misplaced time to be writing about the benefits of economic investment in Pakistan. But my attempts is to wring out inspiring news stories and splash a spotlight on a side to life that is uplifting, but no less real. An American-Pakistani friend of mine shared the news thatForbes Magazine has produced an articlesaying that Pakistan was a good place to invest. She delivered the revelation in an excited whisper, and I watched the jaw of another friend drop to the floor. As a British-Pakistani businessman, he of course knew this to be true but the fact that one of the most respected business magazines in the USA was saying it was an utter delight. What the media says does matter especially in business. The writer of the article, Helen Coster, talks much about Lahore, the Indus Entrepreneurs and an internet mogul named Monis Rahman. Coster doesnt shy away from some of the obvious challenges about doing business in Pakistan, but ultimately insists that the promise of doing business in Pakistan outweighs the frustration. On closer inspection, I discovered many others are saying the same. In an article inblue chip Magazine, another businessman from Karachi claims that Pakistan is entrepreneurial to the core something others I spoke to agree on. TheInvest in Pakistan websitelists the top five reasons for foreign investment in Pakistan as being: * Abundant land and natural resources * Human resources (huge English speaking population) * A large and growing domestic market (a growing middle class) * Well-established infrastructure and legal systems (road, rail, sea, IT) * And geographic location as principal gateway to the Central Asia Republics and connections to the Middle East and South Asia. Putting it crudely, the labour and raw materials are cheap, the population is 6th biggest in the world and growing fast with over 50 per cent of the 180 million under the age of 20, and tax and set-up incentives for foreign investment are good. Business giants, like GlaxoSmithKline Consumer Healthcare areincreasing investmentin what it considers a high growth market. Rs 2 billion will be invested in Pakistan over the next five years. And its not just inward investment that holds potential. Last week the Federation of Pakistan Chambers of Commerce and Industry announcedthat despite economic challenges, Pakistani exports had reached $25 billion (against the government target of $20 billion). One export, which may surprise my fellow British countrymen, is bagpipes, in fact Pakistan is the worlds biggest producer of the Scottish instrument (worth $6.8 million in 2010).I am not ignoring the floods, or the allegations of terror-funding. I have my eye on the tides of disaster. Icant help but think that Business with Pakistan should certainly not be forgotten because I have seen that in many other countries people giving the examples of Pakistans business. On the other hand Pakistan is also located on such a position on map that many important countries are touching its boundaries. And if someone will invest some things in business in Pakistan it will be a huge profit for them but the main important thing in Pakistan business is we have to work so hard from morning till evening then we will able to succeed because Pakistanis are mostly hardworking people.