“Depression begins with disappointment. When disappointment festers in our soul, it leads to discouragement.” - Joyce Meyer

While we all feel sad, moody or low from time to time, some people experience these feelings intensely, for long periods of time (weeks, months or even years) and sometimes without any apparent reason. Depression is more than just a low mood – it's a serious condition that affects your physical and mental health.

However, how many of us are actually willing to have an open conversation about it? To take it a step further, how many of those who have the power to influence and make a difference are talking about it?

It is hard to talk about depression, especially in our society where there is a lot of stigma surrounding mental health generally. Unfortunately, it does receive the same amount of attention that physical health does even though both are equally important.

Our mainstream clothing brands are known as the biggest influencers due to the sheer number of people who fall under their target audience.

However, there are very few of them who use this power to attempt creating a difference besides also selling their products. Edenrobe, a brand that has successfully managed to create a loyal customer-base for itself, just launched their latest winter collection titled Knot The Blues, which deserves attention for initiating a very important conversation regarding depression that has been one of the biggest mental health problems of recent years.

Edenrobe Women has become the first brand to take a step forward in talking out about mental disturbance and depression! Despite of keeping the issues hidden, it has given the power to Women around the country to speak out their heart out and has become voice of many.

The brand’s idea has urged the local audience to speak out on the initiative, sharing their stories on different platforms and not only this, the celebrity fraternity has also joined hands with the cause.

What makes the campaign visually powerful is that it features real, everyday women who have battled depression and emerged as survivors. This gives them a platform to share their actual stories with those who are struggling, and remind them that there are others who have suffered (and continue suffering), but this in no way means that their lives don’t matter.

Instead of giving reasons and hiding it to your own self, edenrobe Women has given confidence to Women to speak about it and fight fearlessly against all the mental stress.

It has been heartening to see how this initiative has gone beyond being merely a campaign and turned into a full-fledged movement. Numerous women have come forward and spoken about their struggles with depression. They have inspired each other to not only talk about depression, but also fight to overcome it.

The Knot The Blues campaign shown women knotting their dupattas, which is symbolic for showing courage and inspiring them to push their fear asides, fight their demons and talk about them.

Knot The Blues has also served as a reminder of the sheer courage and resilience that the women of our society hold. All those who have participated have shown that they do not allow anything to stop them from continuing living their lives unapologetically.

On one hand campaign’s message got so much acceptance from the audience but on other hand there are people who are questioning brand that how can they talk about such an important topic without realizing the message they have incorporated with their video.

Depression is a real illness, the effects of which go beyond simply negative thoughts. It is extremely important to create a safe environment where people can openly discuss their feelings without the fear of being judged. The magnitude that this movement has reached is a positive sign in the right direction, and shows that possibly people will become more open to discussing taboo topics in the coming future.

Let’s hope other brands follow suit and aim to register noteworthy messages through their promotional campaigns and not just focus on pretty faces and glamorous locations.