Many Swiss companies are doing good business in Pakistan and more are interested to explore Pakistan for partnerships and investment as they consider Pakistan a potential market for business activities.

These views were expressed by Bernhard Furger, Deputy Head of Mission, Switzerland Embassy during an interaction with the local business community at Islamabad Chamber of Commerce & Industry.

He accompanied Beat Ineichen, Senior Consultant (South Asia) of Switzerland Global Enterprise, which is an umbrella organization of Switzerland to promote the Swiss exports and joint ventures of the Swiss companies in other countries.

Speaking at the occasion, Beat Ineichen, Senior Consultant (South Asia) of Switzerland Global Enterprise said that the Western media was not projecting a good image of Pakistan while things here were much better. He said that he wanted to bring more Swiss companies to Pakistan so that they could see the real potential of Pakistan and explore business partnerships.

He said the initiatives of the new government in Pakistan have created positive sentiment in foreign investors. Swiss companies were interested in booming sectors in Pakistan and in the first phase they were looking for partners to promote exports to Pakistan while in the second phase they could come to Pakistan with technology transfer to invest in promising sectors of Pakistan’s economy, he added.

He said that Swiss advanced technology, expertise and knowledge would benefit Pakistan, especially its SMEs. The purpose of his visit was to study Pakistan’s market for partnerships and investment.