“Move fast and break things. Unless

you are breaking stuff, you are not

moving fast enough.”

–Mark Zuckerberg

Today marks the day when Mark Zuckerberg launched Facebook in his dorm room in 2004. In contemporary marketing and entrepreneurial jargon, formation of products such as Facebook is called “Disruptive Technology”. The idea is to completely alter the way an industry or a task happens, in a radical fashion. Such is the case with Facebook and the social network regime in the past. What the organization uniquely did was to create the presence of a “community” in the cloud, available anytime for interaction. But: what about now? A decade and a half later, the organization is ubiquitous. Two separate disruptive patterns can occur as we move deeper in the 21st century– continuous innovation or predatory redundancy. The first will aim to improve Facebook, perhaps by making the five senses more accessible across the cloud – providing an overall experience. Or the latter, a completely new way of interacting on convenience, maybe even through holograms. This may make Facebook the MSN messenger of the contemporary time. What will happen? Only time will tell.