ISLAMABAD - The 2018 edition of World Travel Market (WTM) will see the World Tourism Organization (UNWTO) continue its operational focus on investing in innovation and digital advances for a tourism sector that can deliver opportunities for all. UNWTO will co-host a ministerial summit and launch a white paper on the relationship between music and tourism at the UK tourism trade fair on November 6-7. Following the official celebration of World Tourism Day 2018 (September 27) in Budapest, Hungary under the theme of ‘Tourism and the Digital Transformation, and the ‘Tourism Tech Adventure: Big Data Solutions’ forum held in Manama, Bahrain on November 1, UNWTO will host this year’s UNWTO/WTM Ministers’ Summit on November 6 on the topic ‘Investment in Tourism Technology, said a press release. The summit will continue the conversation on innovation and digital transformation, a UNWTO priority designed to give tourism its deserved prominence on the digital agenda.

 It will debut a disruptive new format, involving private sector leaders for the first time. A panel of investors will discuss investment in tourism technology, followed by the ministerial segment that this year will link both public and private sectors to set the agenda for ensuring the sector’s digital transformation enhances its inclusion, sustainability and competitiveness.

Both panels will be moderated by CNN’s foremost international business correspondent Richard Quest, anchor of Quest Means Business, with focus on creating innovative ideas and partnerships that can boost investment. Developing an innovation ecosystem, data-driven decision making, digital destination branding, and the role of government and policy in smart tourism management are among the topics to be addressed.