LONDON: The British Film Institute plans to launch a digital service this month offering access to one of the world’s richest movie collections stretching from rare Edwardian footage to contemporary cinema.

Founded 80 years ago, the BFI will introduce its BFI Player on October 9 to a rapidly growing video-on-demand (VOD) market worth some 243 million pounds ($393.75 million) in Britain in 2012.

“I think this is our most important moment since I’ve been here,” BFI Chairman Greg Dyke told Reuters on Wednesday. “When I arrived at the BFI (five years ago) it wasn’t really in the digital world at all. Now we’re there.”–Reuters