KARACHI - The Union of Small and Medium Enterprises (Unisame) has urged the SME exporters to focus on Central Asian Republics (CARs) namely Kazakhstan, Uzbekistan, Tajikistan, Azerbaijan, Turkmenistan and Kyrgyz Republic as these are big markets and afford very good opportunity for export of many items to CARs. President Unisame Zulfikar Thaver pointed out that Pakistan is strategically located to export its products to these land-locked countries and there is demand for grains, pulses, leather goods, textiles and general merchandise items and currently very competitive due to the parity rate of rupee against dollar and the freight and transportation cost is lowered due to lowered cost of fuel and moreover many logistics companies are providing facilities for several destinations and door to door deliveries of cargo for SMEs at reasonable cost. Although a Quadrilateral Agreement on Traffic in Transit was signed by Pakistan, China, Kyrgyzstan and Kazakhstan on 09th March, 1995 which came into force in May 2004. However, this agreement has not been adequately utilised for the promotion of trade/investment, with these countries and the SMEs should pursue marketing their products aggressively considering the scope and vast potential of CARs. The Trade Development Authority of Pakistan (TDAP) has planned a series of seminars to promote land route to CARs via Karakoram Highway. These seminars will be held in coming week in Karachi, Lahore and Islamabad. Speakers for the occasion include Pakistans Commercial Consular in Kazakhstan, Representatives of Competitiveness Support Fund and Ministry of Communication and the SMEs are advised to participate to benefit from the seminar.