LAHORE: (PR): Mobilink has chosen to transform, upgrade and optimise their CRM system to Oracle Siebel CRM 8.1 on Oracle’s Engineered Systems. Upgrading their CRM application on Oracle systems can help Mobilink run business critical workloads providing them with faster end user response times, and faster batch processing throughput, which may enable them a real-time 360 degree view of their customers across sales, marketing, and customer service operations for strategic and competitive advantage.  “Mobilink believes in providing the best customer experience through state of the art software and technology. An efficient CRM solution forms the backbone of an organization’s customer support and I am confident that Oracle can provide us a one-stop shop for our customer relationship activities.”

said Muhammad Arshad, Head of Customer Care Mobilink. “Oracle’s broad industry knowledge, expertise, and scalable and flexible delivery capabilities can help us successfully to embark upon a CRM upgrade project and we hope that this upgrade will deliver us insights and industry-specific best practices to further improve our business efficiencies.” Mobilink will be replacing more than 50 commodity-based servers with just four Oracle Engineered Systems, namely, Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine, which may enable them to lower their total cost of ownership (TCO), datacenter footprint, reduce power and cooling through consolidation. It can also save on storage costs.  “Oracle may be the only company that can help optimize an integrated stack of business hardware and software to build a simplified IT infrastructure aimed at enabling customers to focus less on running datacenters and more on innovations that can give them a competitive edge,” said Ahsen Javed, Regional Director, Oracle Pakistan and South Asia Growth Economies-West. “By delivering real business value with Oracle Applications running on Oracle Engineered Systems, we aim at enabling our customers to reduce their cost burden and help them shift towards a growth strategy.”