ISLAMABAD (APP) - The demand and sale of flowers are on the rise in twin cities of Islamabad and Rawalpindi with the advent of Haj and wedding seasons. More than 25 to 35 new market players at retail level have entered in this business, which indicates that the yields in this business are still profitable, said Shafqat Ali, a flowers stock holder in F-7 Flower Market. The trend to decorate the cars of bride and bride groom with flower has become a mandatory part of almost every wedding ceremony. Flowers demand has jumped by manifold and these are easily available on various stalls in different markets of the city. Flower vendors can be seen not only in the low income and middle class localities, but also in the posh areas of the city. the daily turn over of wholesale market is around Rs 2.2 million, but during festivals their sale rises to Rs 4.5 million, shopkeepers told this agency. The sale of flowers has tremendously increased due to hard work of those youth, who are selling this commodity on the main roads of city, said Azhar Hussain, a trader. There are some 5,000 people who are directly related to this business in Islamabad. The flowers are mostly brought in the city from different parts of the country particularly from Peptic in Punjab, while 30 % are managed locally. In the federal capital flowers are cultivated in areas like Suhan and outskirts. Most of the people have recently started cultivation of flowers due to the rise in their demand. A trader Gul Khan said this trade is still unorganized, but it is growing with passage of time as the taboo of presenting bouquets is becoming more popular among the general public. Pakistan produces diverse varieties of flowers and their demand is increasing day by day, said Ahmad Idrees, another wholesaler of flowers. Their prices have risen twice during this season, said a customer at Raja Bazaar Flower Market, Winter is the peak season, which is also the harvesting season of one of the beautiful botanical creature, he added. According to an estimate, a wholesaler sells around 70 to 80 kilograms of chrysanthemums daily, 45 bundles of tuberoses, 80 to 90 kilograms of roses and 80 to 90 bundles of cut flowers. Another flower trader, Latif Ahmed said that festivals, religious occasions and wedding seasons generate great demand for flowers. The business reaches its peak on Eid-ul-Fitr, Eid-ul-Azha, Haj season and other festivals. Moreover, wedding season starts before Eid-ul-Azha and remains continued later, which also increases their demand.