LAHORE The Lahore Chamber of Commerce & Industry in collaboration with Royal Embassy of Belgium arranged Belgium Business Contact Day and a Catalogue Show at its premises on Saturday. They very objective was to promote interaction between the business community of the two countries and to give boost to two-way trade and joint ventures. Over 1000 Belgian companies took part in catalogue show. The LCCI President Shahzad Ali Malik, Senior Vice President Sheikh Mohammad Arshad, Vice President Sohail Azhar, former Senior Vice President Abdul Basit, LCCI Executive Committee Member Dr. Shahid Raza, former EC Member Sheikh Muhammad Irfan, and Ambassador of Belgium to Pakistan Mr. Hans Christian Kint were prominent among the top notch businessmen who took part in this day-long business promotion activity. Speaking on the occasion, the Ambassador of Belgum Mr. Hans Christian Kint said that despite the fact that the trade between the Pakistan and Belgium had been growing steadily over the years but sector-specific efforts are needed to take the volume of two-way trade to desired level. The Ambassador assured his full cooperation to the Lahore Chamber of Commerce and Industry for strengthening the existing business relations between the two countries. He also eulogized the LCCI saying that the exchange of trade delegations and trade fairs are the most effective marketing tool in this fast changing global scenario. Speaking on the occasion, the LCCI President Shahzad Ali Malik said that Belgium expertise in engineering, automobile sector, chemicals industry, crystal & glass products, electrical and electronic sector is well known around the globe. Therefore, there are good prospects for undertaking joint ventures in Pakistan with the help of Belgian experience and technical know how in a number of fields. He said that the growing importance of Belgium in the wake of its central position and location in the European Union calls for more integrated efforts focusing on exchange of trade delegations, institutional contacts between the Chambers of Commerce, participation in international trade fairs etc. The LCCI President also sought the supporting role of Belgian Embassy for obtaining Generalized System of Preference plus status for Pakistan in order to have market access to European Union. Major items of exports to Belgium are textiles products, cotton, articles of leather, cereals, sport goods etc. The items that are imported from Belgium include iron & steel, machinery, pharmaceutical products, chemical products, electrical and electronic equipment etc.