KARACHI – IAL Saatchi & Saatchi has been making waves in local and international arenas with memorable advertising and brand building initiatives. Recently the love marks company implemented a corporate strategy to “Stretch” its team’s potential through activities that will expand horizons, broaden perspectives, and increase the level and breadth of the team’s professional skills, says a press release.

The strategy consists of a series of components designed to enhance both tangible and intangible resources at the company’s disposal. IAL Saatchi & Saatchi, CEO Ruby Haider, invited CEO of Pakistan Cricket Board Ramiz Raja to share his life experiences and thoughts on inspirational leadership, game spirit, and the importance of being prepared for all contingencies.