JS Bank bags ‘corporate campaign award’

KARACHI (PR): JS Bank won the award for the Best Corporate Campaign at a ceremony organized by Alliance Française, Karachi. The award was presented for JS Bank’s ‘Bharna Hai Aagey’ campaign.

Imran Shaikh, Head of Marketing JS Bank, said, “Barhna Hai Aagey is an expression that encompasses growth in all aspects, from thinking the unthinkable, exploring the unseen and dreaming the unachievable’.

Mustafa Brohi, Vice President Marketing, JS Bank, said ‘Campaign isn’t just a phrase that fuels our motivation and drives us towards our goal, but is also a prayer for the country and its future generation’.

JS Bank is considered amongst the fastest growing banks within the Pakistan’s banking landscape with the support of its vast experienced management. The Bank now has an online network of 277 branches and presence in over 138 cities across Pakistan. In its unrelenting effort to provide high quality products and services, JS Bank continues to pursue the path of innovation and excellence.

EBM plans to expand its global business

LAHORE (PR): EBM, one of the most robust Pakistani companies representing the country preeminently at all fronts, recently participated in the Gulfood Exhibition held in Dubai.

Gulfood Exhibition held at the Dubai World Trade Center attracted exhibitors from across all continents and housed over 90,000 buyers where key trends and topics driving the industry were discussed among industry leaders. EBM as a result of its leadership role surfaced as the first Pakistani company to make its mark on key fronts thus enabling a strong recall and facilitating the company to be highlighted at the global arena. Meanwhile, the exhibition served as a platform to support EBM’s quest for expansion at the international level given its already firm establishment and fame at local grounds.

The company has already enhanced its operational capability to meet demand beyond local consumption, thereby exporting products to more than 25 countries around the world including USA, Europe, and GCC region.

“We have brought EBM at par with international quality standards and intend on making it a globally recognized brand that takes pride in being the largest exporter of biscuits from Pakistan as we holistically envision a brand name that translates into quality, trust, and nourishment for our consumers around the world,” said Dr. Zeelaf Munir, Managing Director & CEO, EBM.

Nestlé launches ‘Docello’ range

LAHORE (PR): Nestlé Professional is in the process of launching DOCELLO range to cater to the trend of desserts becoming menu stars.

The first product offering, DOCELLO Chocolate Mousse, will help chefs outperform consumer expectations. This will be followed by DESSERT MAGIC (soft serve) and Whipping Cream. With over 50 years of experience in creating original desserts both dairy and chocolate, Nestlé Professional knows how great chefs like to work. The flexibility and versatility of Nestlé DOCELLO range allows them to create their own sweet signature in just four quick and easy steps.

DOCELLO is a magical product range which means “Inspiration from Heaven.” Right now the Mousse is being launched in the top six metropolitan cities of Pakistan for now.

It is being imported from Thailand and has been certified as Halal by IFANCA.

Nauman Khan, Country Business Manager Nestlé Professional said, “We know for a fact that a complete menu including dessert has the power to gain consumer satisfaction. And DOCELLO chocolate Mousse is an exciting opportunity for purists to presenters, all types of chefs to impart their flair and creativity in dessert menus to demonstrate and celebrate their talent.”

Huawei Mate 8 cricket season offer

LAHORE (PR): A wave of excitement has been raised by Huawei in this cricket season. To raise the excitement and thrill of this cricket season, and to serve its loyal customers, Huawei has presented a remarkable price reduction against the purchase of Huawei’s best flagship brand Huawei Mate 8. Customers can visit the nearest Huawei brand outlet to avail the cricket season offer and grab their Huawei Mate 8 in Rs6000 discount on total amount. The new prices for Huawei Mate8 High and Standard version are Rs. 63,999 and Rs. 54,999, respectively. Furthermore, this is a limited time offer. The Huawei brand lovers will be offered with this price reduction from 3rd March till 3rd April, 2016.

PTCL and ZTE announce strategic alliance

KARACHI (PR): Pakistan Telecommunication Company Limited (PTCL) has signed a strategic memorandum of understanding with ZTE Corporation for setting up a Joint Innovation Center (JIC) on Big Video in Pakistan. The JIC is a key initiative of PTCL and ZTE for Smart TV development, empowering PTCL to provide high quality video services to customers on TV and mobile devices.

The Joint Innovation Center, first of its kind in big video services in Pakistan, will allow both PTCL and ZTE to share resources, exchange knowledge and tap into the potential of the latest available technologies. Now PTCL will be able to further enhance its Smart TV offering, bring in more value and provide new, value-added services to customers.

The MOU was signed by Adnan Shahid, Chief Commercial Officer PTCL and Frank Fang, Vice President Multimedia Product & Services ZTE.

The PTCL-ZTE agreement will also serve to strengthen the PTCL digital ecosystem based on video Solutions and will support the convergence of the PTCL ICT infrastructure to counter emerging OTT technologies and improving competence and innovation levels with an eye on future planning.

Travel mart in Lahore

LAHORE (PR): Tourism Malaysia is organising a travel mart in Lahore from 5 to 8 March to attract more tourists from Pakistan to visit Malaysia.

Led by the Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab, a total of nine organisations from Malaysia are participating in the travel mart, comprising a good mix of hotels and resorts, and travel agents.

During the travel mart, the Director General of Tourism Malaysia will meet key travel agents and travel trade in Lahore to discuss and explore all areas for collaboration to attract more Pakistani tourists to Malaysia.

Tourism Malaysia will also hold a joint seminar with Sabah Tourism Board on 7 March to update the Pakistani tourism trade members on Malaysia’s new tourism developments and attractions.

The promotional effort in Pakistan is organised to leverage on Malindo Air’s new Lahore-Kuala Lumpur route, which commences on 3 March 2016.

Tourism Malaysia has emerged as a major player in the international tourism scene with 27.4 million tourist arrivals and RM 72 billion in receipts, making tourism its second largest foreign exchange earner.

In 2015, Malaysia recorded a total of 66,400 tourists from Pakistan and they are eying a lot more to help secure Malaysia’s position as a leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020.