BAHAWALPUR – The nine-member Inter University Consortium for the Promotion of Social Sciences Arts and Humanities (IUCPSS) has signed a Memorandum of Understanding (MoU) with the Tourism Development Corporation of Punjab.

Prof Dr Muhammad Mukhtar, the Chairperson of IUCPSS and Vice Chancellor of the Islamia University of Bahawalpur, and Saad S Khan, the Managing Director of TDCP signed the MoU on behalf of their respective organizations. This ceremony was chaired by Professor Dr. Sohail H Naqvi, Executive Director of the Higher Education Commission of Pakistan (HEC) and Vice Chancellors of the  consortium member universities including Professor Dr. Khawaja Alqama, Bahauddin Bahauddin Zakariya University, Multan,  Prof. Dr. Zakir Hussain, GC University, Faisalabad, Prof. Dr. Nizamuddin, University of Gujrat, Dr. Abdul Razzaq, University of Baluchistan, Quetta, Dr. Mohsin Khan, Institute of Management Sciences, Peshawar and Dr. Haroonur Rashid, COMSATS, Abbotabad, represented their institutions during the signing ceremony. 

Dr Sohail H Naqvi, the Executive Director of the HEC, termed the MoU between IUCPSS and TDCP an important milestone in promoting socio-economy and regional diversity. He said that flourishing of tourism will promote harmony, mutual understanding and learning about our rich cultural heritage and beautiful traditions both nationally and internationally. Responding to a proposal given by the Chairperson, IUCPSS, Professor Dr. Muhammad Mukhtar, he agreed to promote tourism in HEC sponsored conferences, meetings and symposia. He asked that all consortium participating and other higher education institutes should develop guide maps highlighting places of interest in their surroundings. The Chairperson of the IUCPSS and Vice Chancellor IUB, Professor Dr. Muhammad Mukhtar described this MoU as an exceptional opportunity to promote hospitality management educational activities. He assured that Consortium will do utmost efforts to highlight beautiful history and regional culture in collaboration with TDCP.

Dr Mukhtar mentioned role of media in elevating soft image of Pakistan and further described that tourism industry has become very responsive to environmental intelligent system. Upon signing this MoU, we will bridge gap and promote regional social values in promoting tourism. Mr. Saad Khan envisioned that IUCPSS will assist TDCP in its educational programs besides facilitating tourist activities. Collaboration between the IUCPSS and TDCP will strengthen both parties reciprocally as far as their joint efforts towards uplifting of the people of Pakistan are concerned. Both parties will share their expertise and work jointly towards educational, social, tourism sector and associated activities.