ISLAMABAD - Easypaisa has won the award for 'Best Mobile Money Transfer Entrant of the Year at the worlds first mobile Money Transfer (MMT) Awards held in Dubai last week, making it the years best service of its kind in the world, says a press release. The service was pitted against some of the worlds leading mobile financial service providers such as Vodafone and Safaricom. In the winning category, easypaisa competed against Grameenphone, Banglalink and Vodafone to win the award. It was also the only service nominated by the jury in three of the six categories; the two other categories being 'Most Inventive Marketing Campaign and 'Achievement in Financial Inclusion. Pakistans first real branchless banking solution easypaisa was launched jointly by Telenor Pakistan and Tameer Microfinance Bank Ltd last year. The service is now available at more than 11,000 agents across Pakistan.