LAHORE - As part of its ongoing commitment to social responsibility, the BMW Group has pledged its support and unity to the victims of the devastating floods in Pakistan. BMW Group will be donating AED 1,000,000 to one of the worlds largest and most credible humanitarian organisations - Cooperative for Assistance and Relief Everywhere (CARE) - to help provide relief and support where it is needed quickly and effectively. In addition to a corporate donation, BMW Group has set up an internal drive across its global employee network to help make it easy for them to make personal donations. A disaster of this magnitude is huge for any government to deal with and requires active involvement from as many parties as possible. BMW Group Middle East has therefore decided to make this announcement public to try and encourage others to donate what they can to support this country. With up to eight million people in need of urgent assistance and medical care, is it essential that we all take responsibility and work collectively towards ensuring Pakistans recovery, said Phil Horton, Managing Director of BMW Group Middle East.