ATLANTA – If you could rally 50 million of your friends to make the world a happier place, what kind of results do you think you could achieve?  Today Coca-Cola announced plans to find out as the 50 millionth Facebook user “Liked” the brand’s page.  By harnessing the collective input of its fan base on Facebook, Coca-Cola will be a catalyst in identifying simple ways to make the world a happier place.

 “Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,” said Joe Tripodi, chief marketing and commercial leadership officer, The Coca-Cola Company.

 “Today we have an engaged global community more than 50 million strong connected through Facebook.  This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place.”