SIALKOT (APP) - President Sialkot Chamber of Commerce and Industry (SCCI) Muhammad Ishaq Butt has appreciated the endeavour of the Turkish President to promote bilateral trade between Pakistan and Turkey. Talking to APP here, he said that Turkish President while addressing the business delegation in Lahore expressed his eagerness to enhance economic ties with Pakistan as both countries have great potential for greater economic cooperation. He also appreciated that the Turkish President assured help in overcoming the power crisis in Pakistan. He hoped that Pak-Turkish CEOs meetings would lead to direct investment and joint ventures between the two countries for taking bilateral trade much beyond the current volume of US 700 million. SCCI President urged Pakistani exporters and investors to avail the opportunity of access to European Union (EU) markets from Turkey by exporting products and establishing businesses in Turkey. Ishaq Butt also stressed upon the Turkish investors that they should avail investment friendly opportunities in Pakistan by enhancing investment and entering joint ventures in Pakistan. He stressed that the two countries should assign pivotal role to their entrepreneurs for utilising untapped trade and economic potential between the two friendly countries. He said that commercial sections of Embassies of Pakistan and Turkey should play their instrumental role for enhancing cooperation between private sectors and boosting bilateral trade.