PakistanS most eagerly awaited Awards Show announced nominations in 22 Television, Music and Fashion categories for the 10th LUX Style Awards. In a shocking move, reminiscent of 2005, the film jury declined to nominate a best film as nothing released in the calendar year 2010 merited a nomination and the jury did not want to fill in the blanks just to make up the numbers. The results reflect the dire straits of the Pakistan film industry during the last year. The television nominations, on the other hand, reflect the robustness and wide variety of work done by the entire industry. Voting for the winners of these categories and for best actor and actress will be via Viewers Choice voting via especially set up call centres, SMS, online on the Facebook fan page and when the voting drive begins, users can log on to for details. To cast a vote via a text message voters will be asked to type LSA and send it to 5892. LSA 2011 will go social this year. A voting application will be developed for Facebook as well where fans and Facebook users will be able to cast their votes on the fan page. To become a fan go to The lack of full five nominations for the music categories is reflective of the lack of releases during the year 2010 and the Music Jury preferred to leave blanks than recognise mediocre work. Bands and singers released singles rather than Albums, there were no concerts, and most of their work was overseas. The fashion jury introduced a new category for Achievement in Fashion Design Lawn in addition to Achievement in Fashion Design Pret and Achievement in Fashion Design Luxury Pret. PR