Sports Desk LAHORE - The Pakistan Cricket Board (PCB) has called a beer advertisement in New Zealand unethical and disrespectful for making fun of the match-fixing scandal that Pakistani players were embroiled in last year. In a statement issued on Monday, the PCB accused the Moa Brewing Co. of being insensitive to the feelings of the Pakistani nation. The companys ad features a statement signed by Kiwi allrounder Daryl Tuffey that reads: Pakistanis love cricket and they love making money. Sometimes they combine the two with a good old Pakistani Match Fix so that the Black Caps get to win a game. The PCB statement said: It is rather unfortunate that the advertising company became insensitive to the feelings of the Pakistani nation while airing their ad, which is not only unethical but also disrespectful. After the assurance from New Zealand Cricket, PCB does not intend to pursue the matter any further. The PCB has found the report very disturbing which shows media reporting about advertisement of an alcoholic drink in New Zealand in which allegedly Pakistan cricket was ridiculed. On becoming aware of this advertisement, the PCB contacted New Zealand Cricket. The board has been advised that the said advertisement was taken off air less than 24 hours of its launch. It is rather unfortunate that the advertising company became insensitive to the feelings of the Pakistani nation while airing their ad which is not only unethical but also disrespectful. Meanwhile, New Zealand brewery company has withdrawn a controversial ad campaign, which showed pacer Daryl Tuffey taking a dig at Pakistan cricketers over match-fixing scandals, following angry reactions from the PCB and the Pakistani community. The Moa Brewing Co. had launched the ad campaign, featuring Tuffey, where he claims that Pakistani players are match fixers and while New Zealand win matches, the Pakistanis take home cash cheques. The ad drew strong criticism from the Pakistani community in New Zealand with Dunedin-based former Test player and coach Khalid Ibadullah terming the campaign as quite insulting and quite offensive. Ibadullah also drew the attention of the Pakistan Cricket Board to the campaign, which reacted very strongly to it and decided to look into the matter. A PCB spokesman said that the ad has been withdrawn now after the matter was taken up with the company.