LAHORE - Service Sales Corporation, Pakistan’s leading footwear retailer, has launched a new campaign for Liza, its brand for women’s shoes, says a Press release.

The campaign “Liza: The Fun Side of Life” has a lively TVC that revolves around a young, cheerful girl who manages to attract everybody’s attention because of her striking shoes.

SSC’s marketing team comprising GM Marketing Naim-ul-Abd, Head of Communication Mian Shahzad Khalid, and Trade Marketing Head Hassaan Khalid believe that the differentiating factors for this campaign are its lively story line, the choice of Mehreen Raheel as the lead model along with Mekaal, and overall aesthetics of production. The campaign perfectly sets the mood for a very trendy summer as the new Liza summer collection is on display in stores now with the promise of a fashion savvy summer.