LAHORE - Indus Motor Company LTD (IMC) introduced full model Change of Light Commercial Vehicles and SUV range Hilux Revo and Fortuner at a ceremony in Lahore on Tuesday.
A large number of media personnel, customers, dealers and IMC management attended the event.
Speaking at the event, H. Nakajima, chief engineer of Hilux and Fortuner, said, “To develop Hilux and Fortuner, we took a radical approach to design, travelling across the world, including Pakistan, to observe and feel road conditions, drive patterns, traffic situations and listen to customers and dealers first hand. With exhaustive research and testing, we have developed the new Hilux and Fortuner with robust, all terrain capability with comfort and stress-free driving experience like that of a car”.
He said, “The bigger tougher Hilux started from a new frame, an improved engine, new 6 speed transmission and a longer leaf suspension that offers more efficiency, stress-free and comfortable drive.”
Commenting on the new launch, Ali Asghar Jamali, chief operating officer of IMC, said that Pakistan was one of the fastest growing economies in the region and that was a good implication for the auto industry.
“If the present optimism persists, we foresee the market touching 350,000 units of demand by 2025, and if new entrants step in, the demand may go up to 500,000 units. Pakistan is a Toyota loving nation with a market share of 28%, and it is worth pointing out that Pakistan has been the highest Corolla selling nation in Asia Pacific region for six times. Over the years, the local content of our vehicles has grown considerably, from mere 20% local cost component in the first car to line off from IMC, to more than 65% local cost component presently in Toyota Corolla”.
