LAHORE-National Institute of Folk and Traditional Heritage (Lok Virsa) is set to launch a book titled ‘Journey through lens’ on Pakistani cinema at Alhamra Arts Council on Wednesday.

The book primarily focuses on the cinema of Pakistan which is an essential part of our cultural heritage. It tracks the history of cinema in the subcontinent from 1906 when the first film shots France were screened in a hotel in Mumbai. However, it does not only tell the history of our cinema but also highlights the best from fifties and beyond. Turning the pages of the book, the reader will take a walk down the memory lane, sometimes in nostalgic black and white of the digital glamorous coloured images. Syed Noor, Dr Fouzia Saeed, Aijaz Gul and Jamal Sohail are likely to speak at the event.

Talking to this scribe, Executive Director Lok Virsa Dr Fauzia Saeed said, “Lok Virsa has been running a Mandwa film club in which every week we screen a classic film chosen from Pakistan and international cinema. Since, the old films have not been preserved, we thought to aware people about our blockbusters. The book will highlight the film history from renowned artistes Sabiha, Santosh Kumar, Sudhir to Shabnam, Nadeem, Waheed Murad, Anjuman and Sultan Rahi. It will highlight the past, present and future of Lollywood,” she said.