While Islamophobia has been on the rise lately, companies have also understood the importance of attracting Muslim markets owing to the growth of these markets. The popular Dolce and Gabbana has just launched its Abaya collection. The range consists of hijabs and abayas in neutral colors made from sheer and lightweight fabrics, such as georgette and satin weave charmeuse. Some of the abayas have designs from the brand’s spring 2016 collection.

The fashion site said the collection 'celebrates the inimitable dolce vita that is distinct to us in the Arab world.' Stefano Gabbana announced the launch of the collection on his Instagram page, with the hashtag #dgabaya.

The line is another step toward dispelling the idea that conservative clothing can’t be fashion-forward since it’s pretty obvious that these abayas are anything but boring. The prints and laces on the abayas make them extremely attractive and catchy. 

Previously, Tommy Hilfiger and DKNY have offered capsule collections tailored for Muslim customers while brands including Zara and Net-a-Porter offered Ramadan collections too. However, D&G has been the first one to launch an exclusive abaya collection that directly targets Muslim women.

In 2015, H&M came into the limelight by introducing a Muslim, hijab wearing model.

A 2014-2015 report by Thomson Reuters found spending for Muslim clothing and footwear has been steadily increasing over the years and will reach $484 billion by 2019 which means the market is an attractive market for big brands.

No information has been released as yet on how much the pieces will cost or what regions they will be available in. 

The collection has started receiving appreciation from people all over the world. A number of Muslim Instagram users have thanked the brand for understanding that there is 'beauty in our differences' while quite a few have revealed their intent to purchase the items in the collection. However, there are a few who have criticized the collection to be outdated.