Small and Medium Enterprises Development Authority (SMEDA) organised a training programme for the Sialkot based SMEs on “social media marketing, tools, strategies and benefits” at Sialkot Chamber of Commerce and Industry (SCCI).

The speakers, trainers and the stakeholders stressed a need for the promotion of social media marketing and termed it an effective way to promote business in the global market. Senior trainers Shafqat Jillani, Faizan Akbar and Fouzan said that social media is one of the most effective means of marketing products and services in highly interactive and competitive markets. They said that it is increasingly becoming an essential component of a firm’s marketing and customer-based development platform. There is a growing importance of social media marketing among small & medium-sized businesses because of its cost-effectiveness, ability to reach targeted audiences quickly and broaden customer market and generate more sales at domestic and global level, they added.

They also highlighted the learning objects including what social media is and how businesses are using it, introduction of different mediums of social media marketing, helping SMEs understand the use and impact of each tool based on its reach and target audience and message for foreign buyers and enabling participants to create successful social media marketing campaigns for their businesses.

They also discussed the methodology including presentation , simulation and brainstorming, and stressed a need for course contents including online social media and its importance for your business, overview of various online media options, short listing of media for business, prioritising social media options, starting working on priority social media for business and getting maximum from social media marketing.

DONATION: United Nations Office on Drugs and Crime (UNODC) donated 200 first responder kits to Sialkot police, during a special ceremony held at Sialkot. On the occasion, UNODC official Malik Tauseef Ahmed and DPO Rai Ejaz said these kits would be helpful in modernising the police investigations on modern lines.