LAHORE - The Punjab Education department is vigorously working for the implementation BS (Hons) programme in 26 selected colleges in the province in six subjects including English, Mathematics, Economics, Physics, Chemistry and IT but the subject of Mass Communication is neglected. This was another lucrative area of undergraduate studies in a number of colleges where graduate programme in Mass Com could be successfully launched particularly in colleges where Master classes in the subject are already conducted. These colleges already conducting job-oriented Mass Communication successfully would find a permanent source of producing skilful nursery for MS Communication Studies and make them capable to meet the challenges of tomorrow as par with the international standards. This would also help them to join any field of specialisation like Radio/TV, Public Relations, Advertising, Development communication and Print Journalism. This will also help in induction of qualified practitioners in the national mass media, which is imperative, as we need better mass communication practitioners because of the ever-changing environment around the world and because of the present day media importance. The Master classes in Mass Communication are presently being conducted at MAO College, Government College for Women, Margalla College, Rawalpindi and Government Fatima Jinnah College for Girls Chuna Mandi while Govt Science College for boys intended to start the classes from the coming session. Garrison College in the private sector affiliated with the Punjab University also cater Master classes in Mass Comm. Journalism as an elective subject is taught at Government College for Women Wahdat Road, Government College, Township etc among 464 colleges in the province. The MAO College started this department in 2003 and has since produced five batches of the Degree programmes in this subject. The example was followed by Margalla College and FJ College Chuna Mandi and now Science College is set for launching Mass Communication degree classes. The popularity of this subject can be imagined from the fact that every year over 700 candidates apply for 70 seats in MAO College. Over 6,000 apply for 11,00 seats in various discipline of Mass Communication studies in Punjab University. Similar is the position in Lahore College for Women University and the Chuna Mandi College. MAO College secured 100 per cent result in the consecutive three batches in the university examination and its student secured overall top positions while the result was 97 per cent in the fourth batch. The BS(Hons) Programme in the colleges would be compatible to the course outline of the Punjab University or the universities to which these colleges would be affiliated with little variation. The course included major component of 1T studies and application of IT in the job assignments. The computer lab, library and necessary human resources would likely be strengthened in the near future under this programme.