LAHORE The Punjab Model of Proactive Governance (PMPG) uses the most rudimentary technology and equipment to collect data from numerous field offices with both the lowest capital outlay and cost involved. All that is required is a cellular phone with SMS capability deployed at the users end and a standard GSM-enabled modem capable of sending and receiving SMS, connected to a computer hosting the database. The user can send an SMS in a prescribed format which is automatically interpreted by the back-end system and displayed in a database format. This was stated by spokesman of the Punjab Model in a statement issued here on Wednesday. Giving the details, the spokesman said SMS data entered was validated instantly and data transmitted daily shows-up on an online dashboard instantly allowing high-ups to monitor transactions on a day-to-day basis. The system is being utilised successfully to capture data from various Health facilities, Education Department offices and by the Punjab Irrigation Department to record head and tail water flows from their various canals. It will soon be trialled by the National Family Planning and PHC office in Punjab to capture reporting data from their supervisors and field officers, the spokesman stated. Perhaps the greatest scope that this cost-effective and simple technology has is to capture feedback from hundreds of thousands of citizens who avail government services every day. The spokesman said wide-spread usage and availability of cell phones was a well recorded phenomenon. According to Pakistan Telecommunications Authoritys Study on SMS Traffic in Pakistan & Global Trends 2010, the mobile subscriber base in Pakistan has touched 10 million towards the end of 2010 and in 2009 more than 151 billion text messages were exchanged. While such large volume of SMS is sure to attract traditional services like marketing, information and education, there lays massive potential in data collection and assimilation from remote locations, all for a fraction of the cost and time required in traditional data collection methods, the spokesman said.