KARACHI – United Bank Limited’s Branchless Banking Service, UBL Omni has won the GSMA Global Mobile Award 2012 for “Best Use of Mobile in Emergency or Humanitarian Situations”. The branchless banking service has been recognized for its effective cash disbursements and this sets the benchmark for utilizing technology effectively during emergency or humanitarian situations. The announcement was made in a special ceremony at the GSMA’s Mobile World Congress in Barcelona, Spain on Tuesday 28th February, says a press release.

The GSMA (Groupe Speciale Mobile Association) Global Mobile Award is the telecommunication industry’s biggest annual event. This year it received a record 600 entries from all over the world for the 31 categories. More than 170 independent analysts, journalists, academics and subject matter experts throughout the world participated in the judging of the 2012 awards. For UBL Omni, the judges commented that there was growing interest in how to direct aid payments to the needy and this scheme utilising mobile phones is a valuable initiative.

“The 2012 Global Mobile Awards continue to showcase the greatest, most creative and innovative products and services driving the mobile ecosystem today and into the future.” said Michael O’Hara, Chief Marketing Officer, GSMA. “The GSMA congratulates winners and commends all those taking part for raising the benchmark of contributions to mobile communications across the entire industry.”