KARACHI (PR) –:The noodle house is a flagship restaurant of Jumeirah Restaurant’s LLC – Dubai, UAE. Launched in 2002, the brand has gone from strength to strength with restaurants in Dubai, Abu Dhabi, Muscat, Doha, Kuwait, Bahrain, Riyadh, Morocco, Limassol, Rabat and Pakistan. The noodle house will soon be operational in Russia, Lebanon, Great Britain, Kenya and Turkey.

First outlet in Pakistan was launched in Oct. 2011 in Gulberg, Lahore. In 2012 it entered Karachi’s market at Pearl Continental Hotel and now in Dolmen Mall Clifton, Karachi. The noodle house is expanding globally with agreements already signed with franchise partners across the Middle East, Europe, and Asia. Exclusive rights to open nationwide chain of the noodle house in Pakistan are acquired by Zahdan Retail, a company of Zahdan Group (Pvt) Ltd.

Mr. Murtaza Hashwani, CEO of Zahdan Group, said ‘Launch of the noodle house in Lahore and Karachi has received great response from consumers and this has elevated our spirits towards a massive expansion plan in all major cities of Pakistan. The noodle house Dolmen Mall Clifton, Karachi is the third outlet and soon to be followed by another one in Islamabad in third quarter of 2013’