2nd Lahore Literary Festival

LAHORE (PR): The second annual Lahore Literary Festival will kick off in the historic city of Lahore on February 21st, 2014. The festival will be held at the Alhamra Arts Centre and will run over three days this year. “LLF 2014 will feature over 100 delegates from eight countries over three days,” said Razi Ahmed, LLF’s founding director. “We have scheduled book launches, readings, panel discussions, performances, and exhibitions as part of this year’s festival to celebrate the best of Lahore’s varied and storied cultural traditions.”

“The program for LLF 2014 will be unveiled soon,” said Nusrat Jamil, president of the LLF 2014 Advisory Committee.

There are over 100 local and foreign speakers scheduled to discuss literature, film, food, visual arts, journalism, textiles, education and more at LLF 2014.

PHCF holds event

LAHORE (PR): Pakistan Human Capital Forum held its 17th session at Royal Palm & Country Club and brought together a large number of professionals, guests, corporate and associate members having varied levels of Human Resource and other business backgrounds for a discussion on the outlook of modern trade and a comprehensive overview on the leadership challenges in Retail industry of Pakistan.

The focal point of the event was to have a platform where participants can listen to the perspectives of the modern trade leaders about retailscape in Pakistan. Featured spokespersons of the session included Nadeem Rehmani, Vice president & operational director Metro Cash & Carry Pakistan and Shahid Hussain, CEO Servis Sales Corporation Ltd, whereas Umer Saeed Khan, Founder PHCF (CEO, Activ8) played as a moderator.

Spokespersons highlighted and revolved the discussion around the basic idea of the retailscape in Pakistan, viewing the retail environment from the perspective of a shopper moving through a retail precinct and how it is functional for the professionals in their businesses.

Daewoo Express, United Mobile join hands

LAHORE (PR): Daewoo Pakistan Express Bus Service Ltd and United Mobile have joined hands for a strategic alliance covering various aspects of business including, but not limited to, promotional activities and creating passenger convenience. In this regard, an agreement signing ceremony was held on Friday at a local hotel. Faisal Siddiqui, Vice President Daewoo Express, and Syed Ejaz Hassan, Director United Mobile, signed the agreement.

Faisal Siddiqui said it was a proud moment for Daewoo to enter into a strategic business alliance with United Mobile.

Saad Farooqui, Director Daewoo Express, Sheriar Hassan GM Marketing, Daewoo Express, Azad Lalani, Director United Mobile, Javed Shakoor, Director United Mobile, and Ashraf Nara Director United Mobile were also present on the occasion.

Samsung at MENA Forum

LAHORE (PR): Samsung Electronics has demonstrated its leadership in the Middle East and North African (MENA) market by showcasing a range of category-defining products in TVs, home appliances, printing and mobile devices at its MENA Forum in Malaga, Spain.  “Samsung has achieved groundbreaking success in this region,” said Choong Ro Lee, President of Samsung Middle East and North Africa.

“Thanks to our deep local consumer insight, engineering excellence, software innovation, and clever design, we have achieved sales growth of 38 percent this past year and maintained our position as the brand of choice in the MENA region.”

Through its broad product range, Samsung showed how it is bringing consumers seamless navigation, intuitive control and smart solutions.

Haier ‘brand seminar’

LAHORE (PR): Haier held its annual Brand Seminar at a local hotel to celebrate the tremendous brand success and honor the stakeholders for their support. The seminar began with the welcome note followed by an overview of 2013 and future plans and goals for 2014. ‘The year 2013 was a fruitful year for Haier. It gives me immense pleasure to announce that Haier for the fifth consecutive year has been declared the no.1 brand in consumer electronics globally and no.1 brand in Pakistan in consumers’ electronics” said Shah Faisal, Director of Haier Pakistan.

The overall company growth was escalated by 35% LED’s enjoyed a rapid growth in the market by 251%, whereas the freezer category grew by 77%.

For the upcoming year Haier plans to keep pace with the changing trends by focusing on e-commerce and introducing new technologies and features in its product range meant to cater to the fast-paced lifestyle of the technology savvy masses. Haier looks forward to joining hands with the dealers for a steady growth and rocketing profits in 2014.

‘Carmudi.pk’ in Pakistan

LAHORE (PR): In line with its global expansion through South East Asia, Rocket Internet, the world’s largest Internet incubator, has officially launched its vehicles classified platform ‘Carmudi.pk’ in Pakistan. The official launch of Carmudi.pk comes after receiving very positive results from three months of testing. Carmudi.pk moves into the market when both the automotive sector and Internet usage in the country are booming.

Ali Izhar Ahmed, Country Director of Carmudi.pk said: “We have been watching Pakistan’s market very closely in the past months and are very much convinced by the market’s potential. Internet users as well as vehicles on the road have exhibited remarkable growth in the past decade. Now, is the right time to launch Carmudi.pk! Together with Rocket Internet, who are true experts in emerging markets and in every field of online business, we are now very confident to become the market leaders very quickly.”

Book launching ceremony

KARACHI (PR): The launching ceremony of book “Qalam Se Awaaz Tak”, which is biography of Raza Ali Abidi and written by Khurram Sohail, will be held in Karachi Literature Festival 2014 at Beach Luxury Hotel on February 8 (today). Raza Ali Abidi is a renowned journalist and writer of many books. He has been the broadcaster of BBC World Urdu Service.

This is the fourth book written by Khurram Sohail. Ghazi Salahuddin would be the moderator of the book launching event while the panel members would comprise of Raza Ali Abidi and Novelist Intizar Hussain.