Staff Reporter

LAHORE

Honey Waqar, a fashion clothing brand launched new studio cum store called ‘Maison: the Luxury Studio’ with aimed to place a studio for bridal collection, besides formals and porter collection.

Honey Waqar is a known name in couture business of Pakistan, and delves into the craftsmanship of traditional handwork, steeped in historical times; besides having a modern twist to her collection with contemporary era, especially from places that she has travelled far and wide. Each piece is reflective of her personalized style which is unique and has been created with delicate precision.

On the occasion Honey Waqar said ‘Looking at the growing trend of consumerism, people not having luxury of immense time to setup appointments with designers and things becoming obsolete so quickly, we realized a desperate need of a store that would be stocking a lot of different lines of prêt under one roof to adhere to all sorts of aesthetical needs of our potential consumers.”

She showcased her customized digital prints and easy-to-wear yet distinctive cuts in a sophisticated range that features zardozi work, semi-precious stone embellishments, thread works and dabka in her new studio.

For the collection on display she has looked for inspiration towards the rich cultures of the world. A prototypically vivid yet timeless facet dons the signature silhouettes including contemporary cuts. Based in a myriad of colours, the palette is inspired by the festive colours.

‘My collection has elements of a couture line as I want to grab attention of high-end market. The things that I am focusing on for my prêt line include Interesting amalgamation of global trends and our cultural opulence, contemporary yet feminine silhouettes, fashion forwardness and my love for statement prints,’ says Waqar.