Faizan Javed


So Kamal, one of the biggest textile and home fashion retail chains in Pakistan, hosted an exclusive launch event for their much awaited Summer Lawn Collection 2016 in Lahore at Nishat Hotel yesterday.

The launch was attended by famous celebrities, journalists and bloggers. This season the summer gaze reflects fresh hues that assure to make you an eye catcher while the lace prints and patterns blended with ornamental designs gives the traditional patterns a flare of modern era. So Kamal is getting a massive response from the people about this collection. These dresses are looking perfect for women of all age groups. They offer lawn stuff in unstitched pattern for shirt, trouser and duppatta. Colours seen in the collection are attractive.

Back to the nature a plethora of blossoms paired with elaborately designed motifs. Light streams in and shines bright on the airy combination of colour and charm. All the dresses showcased in the launch were looking stylish and yet simple and elegant. So Kamal has focused on providing fashion conscious individuals with premium quality fabrics paired with the trendiest of designs each season at an affordable price and fulfils the fashion needs of every woman who wants to look good. CEO of So Kamal, Erum Ahmed, was present at the launch event. “I am pleased to announce Kamal Lawn by So Kamal. I aim to present the mystical spring bliss by putting together a collection that merges folkloric theme into life with support of floral blossoms and motifs. There is a fusion of east meets west, where modern cuts, graceful colours, bold, bright and subtle hues and a hence, a modern but at the same time eastern element is dominant with our this year’s lawn. I like it that way. Pakistani women should look eastern as well as modern, trendy and sophisticated at the same time,” Erum told The Nation.