I have always enjoyed the war of advertisements between the telecom companies and it really was a source of great entertainment for me. When the CCP recently took action against two companies for not abiding by the rules, I decided to suggest another ground for action to CCP. If companies try to match each other with lower call rate packages, it is good for the customers. But when these service providers match each other in absurd practices like blocking the SMS bundles without informing the customers, we get poor service. The CCP needs to step in and issue more warnings. Rules are made and meant to be followed by all and not just one. -ALI IMRAN, Karachi, October 7.