ISLAMABAD - Franchising in Pakistan can play key role in promotion of any business in Pakistan as the country has the potential to grow in this area, said President of Francrop, Anila Haq, while addressing a seminar.

She underlined the importance of franchising for small and medium business owners in the country, stressing the businessmen to understand franchising as a growth strategy for their business. The seminar was conducted under the Francrop International where dozens of middle business owners participated.

Anila Haq said that franchising has proven to the most effective business expansion method in history. She stressed that Pakistan is one of the few countries which have immense potential to grow. During the past three decades Francrop have introduced this concept in 40 countries and by establishing and expanding business around the world.

The event addressed issues related to franchise development process strategies, revenue streams and it also included a detailed review of the franchise marketing and sailing process. The seminar ended with addressing the audience “franchise to see the business grow.”