LAHORE - SBP has launched the Nationwide Financial Literacy Program (NFLP) with an endowment from Asian Development Bank.  The program is chaired by a committee with representatives from Pakistan Banks Association (PBA), Pakistan Microfinance Network (PMN) and Pakistan Poverty Alleviation Fund.

Its purpose is to impart knowledge and understanding of basic financial concepts, products and services to low-income Pakistanis in order to enable better economic decisions. For the current pilot phase which BearingPoint is implementing, the program aims to reach out to the common people through mass media massaging over radio and television particularly in the regional channels.

It will also impart class room training on financial education to 30,000 beneficiaries, and another 15,000 people through street theatres. In its final roll-out, this number will be increased to 500,000 beneficiaries.