Ayesha is a Lahore based cake designer who masters the art of baking and decorating cakes. She has a sweet tooth and her strong passion for desserts led her to experiment her skills of designing cakes. She never acquired any professional training for this purpose which clearly shows that it is an inborn talent. Ayesha realized that she had this God gifted talent only during her temporary break from ACCA studies. In an exclusive interview with Sunday Plus, Ayesha shared her experience with us. Let’s have a look.


How did you first get started with cake decorating?

My elder sister Adeeba used to bake the simple cakes and often left me wondering how she managed to put bake and cream or chocolate on this cake. After her wedding I decided to bake a cake on experimental basis, and burned it, that was a terrible start of a long journey.  It didn't take much more to come up with the normal cakes covered with cream of chocolate and what began with a mere curiosity, somehow became a passion with creating simple work of art and at the same time little bites of delight. From simple cake baking to cake design was a natural step, maybe because, for me, cake design is above all a form of art. I love to study, create, choose forms and colours, apply materials and techniques that allows me, most of the times, bold and amazing results. From the first cake that I decorated about 3 years ago, I have been able to express myself through my creations and by that way obtaining great joy and pleasure. I love Cake Decorating!


What has been your greatest challenge?

My greatest challenge was to overcome my limitations by always trying to do better and better. In each and every new design I worked to raise the bar to a new level, in between I burned many cakes! I do have a huge tendency to be a perfectionist and that sometimes doesn’t help much but have to admit that contributes a lot for the final result.


When did you start your business and where are you based?

I am from Lahore and started this business on the insistence of my friends and relatives. I started my business in 2011, where after 1 year I started workshops for starters and advance courses for the cake decoration enthusiasts. In 2012 I launched my official Facebook page which helped me a lot to secure orders and improve my skills.


When did you start teaching?

I got many requests from my Facebook page and finally I managed to draw outlines for different courses. It was quite interesting and joy full I might add to note that most of my students are actually elder than me.



Could you give some tips to people who have just started decorating cakes or would love to start?

Unfortunately there's no trend of baking chemistry in Pakistan, even the chefs in TV cooking shows shy away from telling the reasons and logics behind every ingredient.  Baking isn't about adding a tea-spoon baking powder and 1 cup flour, it's all about logic.  Baking is a vast term, it has many sub-casts, and people do not have good idea about texture, freshness, quality of cream and chocolate. Here in this space I can’t say more except that ‘Challenge yourself’! Never say that you cannot do it. You have to try. Cake decorating is above all a form of art and art is not a straight line. You will amaze yourself.


What is the most rewarding part of cake decorating?

Without a doubt that there’s nothing more rewarding than faces of joy, especially the ones of children, when they see their cakes. That’s why my name and slogan is "Ayesha's - we bake memories.’


What kind of cakes, people prefer these days?

Theme cakes are trending high among kids and teenager equally.  They want the cakes themed on "tooth braces, Cookie monster, Spider man, Angry birds, Camera, Girls makeup kit shape, Bags, costumes, profession centric themes such as doctor, lawyer, banker and even in foot ball & bat shapes. Some people are health conscious and prefer cakes without cream or frosting.


Do you have any rituals or habits while you’re working on cakes?

First and last of all: Everything has to be in place and all the space should be clean. After baking…clean again.


One word for Ayesha's?

Ek Junoon.