RAWALPINDI- To revamp the tourism industry of Pakistan, the government has declared to start a 'Swat Now Festival 2014' today, in Malam Jaba, Swat next week.

This Snow festival is being organized in the valley in order to bring peace in the Malakand Division. The festival includes entertainment events for tourists as well as locals. Snow sports events like paragliding, hang-gliding, tobogganing and aeromodelling have been arranged along with funfairs for women and children. A musical gala will include Pakistan’s renowned singers and bands.

The snow festival will continue between 12 and 16 March. The opening and closing ceremonies will take place on 12th & 16th March, 2014 respectively.