islamabad - In commemoration of the International Women’s Day, L’Oréal Paris, the world’s leading beauty brand, reaffirms its commitment to empowering women around the world today celebrating the 50th anniversary of its mythical slogan, “Because We’re Worth It”. These words are not a tagline, but rather an inspiring mission that remains at the heart of the brand today. L’Oréal Paris in principle and values has always stood by women and believed in their worth. First created in 1971 and today translated into 40 languages, reflecting the brand’s global expansion and diverse notion of beauty, “Because We’re Worth It” has resonated with women all over the globe, reflecting the extraordinary journey of women’s empowerment over the past five decades. The slogan has become symbolic of empowering women of all ages and backgrounds to believe in their beauty and sense of worth. Since inception, L’Oréal Pakistan, has been committed to promoting the Pakistani woman; be it via campaigns like ‘I AM WORTH IT’, initiatives like ‘BEAUTY FOR BETTER LIFE’ or at global prestigious platforms. Their local philosophy resonates with that of Quaid-e-Azam Muhammad Ali Jinnah’s vision, “No nation can rise to the height of glory unless your women are side by side with you”. Continuing our commitment, L’Oréal Pakistan is all set to launch “WOMEN OF WORTH” platform as well as the global brand cause of “STAND UP AGAINST STREET HARASSMENT”.

 The announcement timed to commemorate International Women’s Day as well as the 50th anniversary of the powerful slogan “Because We’re Worth It”.