IF the City District Government of Lahore succeeds in achieving at least one of the objectives underlying the rise in the official price of milk, it would be a miracle. With the authorities helplessly watching the city, rather the country, awash with adulterated food items and counterfeit products, it is doubtful whether they would be able to ensure the supply of pure loose milk at the 100 shops they are designating for the purpose in the city's nine towns. And the increase in the prices of milk and yogurt by Rs seven to nine would only benefit the milk-seller. The consumer would be left high and dry, with little option except to put up with the milk, as usual heavily laced with impure water and medicinal substances designed to increase thickness, and reduce consumption because of limited budget.