ISLAMABAD

Burka Avenger, the multi-award winning Pakistani animated television series has for the first time launched its products in the country.

In association with Leisure Club, Unicorn Black’s Burka Avenger products are now available across Pakistan at various Leisure Club outlets as well as online at Daraz.pk and ARY Sahulat Bazaar.

The official launch event was held at Centaurus Mall, Islamabad on November 7. The event featured a special appearance by Haroon (Creator / Director of Burka Avenger) and fun filled activities for children all day round including face painting, lucky draw and a photo booth where children could have their pictures taken with their favourite Burka Avenger characters.

The event kept children and adults both enthralled with dance and singing competitions with crowds of people leaning over the railings of the above floor to watch the event. When asked for the reason behind releasing Burka Avenger merchandise, the creator of Burka Avenger, Haroon said, “Unicorn Black received a number of emails from parents requesting Burka Avenger T shirts and merchandise for their kids and then people posted pictures of Burka Avenger themed Birthday parties on our face book page which really showed their love for the show.

“We wanted to give something back to the fans as well as to raise funds for education.” The highlight of the merchandise is the phenomenal Burka Avenger action figure, complete with her signature blue book. For every Burka Avenger action figure sold Rs 100 ($1) will be donated to The Citizens Foundation to help educate Pakistanis. The eye catching high quality T-shirts, are another highlight, featuring cool poses of fan favorite characters. Manufactured by Leisure Club, these T-shirts are available in a variety of colors and in children and adult sizes. Other products in the merchandise line include a Baba Bandook action figure, projector watches, and many more items such as diaries, mugs, and caps.

Speaking about the launch, Omar Zaman, Senior Brand Manager at Leisure Club said: “Leisure Club is proud to partner with Burka Avenger for their off-screen debut. We’re going to use our vast retail network across Pakistan to help spread a simple message. We want the world - and in particular our own youth - to know that superheroes come in all different shapes and sizes and that superheroes can be Pakistani too!”