NASHVILLE - Country music artist Toby Keith does not just want his fans to listen to his music. He wants them to drive his truck, drink his mezcal liquor, eat his food and bet on his race horses. With estimated earnings of $53 million over the past year, Keith has built an unlikely empire through investments and endorsements in music labels, Wild Shot mezcal, race horses, Ford trucks and a southern food restaurant chain. “I have 30 to 40 opportunities a year, but there’s no way I’m going to endorse it just for the money. I get to be very choosey and selective. I have a great business team around me,” Keith told Reuters. It is a glimpse into the world of an artist Forbes called in 2013 “Country’s $500 Million Man.” This year, the magazine estimated Keith’s annual earnings placed him only behind country singer Garth Brooks’ $90 million and pop singer Taylor Swift’s $80 million. Keith even earns from Swift’s revenue because of his stake in Nashville music label Big Machine Records.