Sir, the Pakistani music comprises compositions from various parts of South-Asian, Middle Eastern, Central Asian and Western regions. With the modern era, our living style, traditions, ethics and music are advanced. Pakistani music plays a vital role for being recognized around the globe having some extraordinary artists like Nusrat Fateh Ali Khan, Noor Jahan, Abida Parveen, Mehdi Hassan, Farida Khanum and Asad Amanat Ali. These legends have built the music industry from scratch. Music was always there from the beginning but with the paradigm shift, it needed a boost so that new generation could listen to that old music which their ancestors used to listen. For the past 8 years, Coke studio has been working in restoring the ancient music with the fusion of Western and Eastern instrumental music. Coke studio has taken an immense step to preserve Pakistani music by blending it with new age music.

As the significance of Coke Studio is increasing every year and in order to revamp the music, the challenges are getting bigger from Season 1 to Season 8. We have seen different artists playing new instruments who are renowned in their own music style but coming to Coke Studio, they have opened a new path to Pakistani music.

Coke Studio has built a professional environment which connects the people to recognise their roots through music. The work that Coke studio is doing is extraordinary because no other platform would able to mix the classical, folk music with western music and presenting it in an entirely different way to the new generation. Coke studio is making a garland of music and spreading its aroma into the hearts of people.


Lahore, August 18.