KARACHI - LG Electronics (LG) recently announced that its LED lighting and Plasma Lighting System (PLS) products have received official certifications from European, Chinese, Japanese and Korean governments for energy efficiency, quality, safety and eco-friendliness. With these endorsements, LG will initiate a global roll-out of its newest green business initiative as a total lighting solution provider. The competitive advantage of LGs LED lighting solution is in the companys core optic technology, heat management and circuit design. As a longstanding market leader in heating, ventilating and air conditioning (HVAC), LG will be able to leverage its strengths in price competitiveness, quality service and industry know-how as a total green energy solution provider. Green energy, carbon and environmental protection concepts have been widely accepted throughout the world and there is enormous opportunity for companies with core technologies and brand recognition, said Yonghwan Kim, Vice President of Light-ing & Solution Business Team of LG Electronics. With long-honed expertise in energy efficient technologies, the potential for LG to make a significant environmental contribution is enormous. The global solid state LED lighting market is increasing at an average growth rate of more than 30 percent and it is expected to replace conventional lighting by 2015 with a market size of $5.1 billion. LG started rolling off its LED production line in Gumi, located in North Gyeongsang Province in South Korea, last September and, the company expects to reach an annual production capacity of approximately 5 million units by 2012.