LAHORE - The National Productivity Organisation has evolved a three-pronged strategy to cope with todays increasingly competitive environment and to achieve the target of economic growth. This was stated by Chief Executive Officer NPO Khawaja Mohammad Yousaf while speaking at the Lahore Chamber of Commerce and Industry on Thursday. LCCI Senior Vice President Sheikh Mohammad Arshad, Vice President Sohail Azhar, Executive Committee Members Mian Zahid Javaid, Dr shahid Raza, Ilyas Majid Sheikh, Rehman Aziz Chan and former Executive Committee Member Sardar Usman Ghani also spoke on the occasion. The NPO chief said that the National Productivity Orgainsation was not only increasing liaison with international orgainsations but it was also focusing on local organizations to ensure better, faster, cheaper and more environment friendly products and services that are essential to achieve economic target. He said that a Centre of Excellence on the pattern of Singapore Center of Excellence was also being established in Lahore while two international programmes for the capacity building of various sectors were being conducted in this city. He said that with collaboration of different universities curriculum for productivity was also being prepared. He said that the NPO was also conducting Energy Efficiency Audits of different industrial units to help them cope with energy shortage. Competitiveness is the flip side of productivity; to be competitive on a sustainable basis it is essential to enhance productivity. While Pakistan as a nation is aware of the significance of productivity in the context of achieving higher economic growth, the potential for productivity improvement has not been fully tapped. One of the methods to do this is the introduction of methodologies regarding competitiveness which will allow enterprises in Pakistan to meet global market and economic challenges. The CEO National Productivity Organisation said that industrial sector in Pakistan should focus on reducing their wastages, reworks, downtime of the equipment and maximizing the potential of their workforce by addressing human behaviours and skills in order to enhance productivity.