ISLAMABAD (PR) - The ZONG received an overwhelming response to its 'Keep Phone On (KPO) reward programme. The first KPO lucky draw took place on Thursday in which one lucky winner received a motorcycle. ZONG values its customers and has always introduced innovative products and services in order to make the life easier for the customers. This programme was designed to gain the most out of a consumer-based reward programme, which sidelines the usual practices of all other operators of offering SIM Lagao/Jagao campaigns, stated a press release issued here on Friday. With KPO, ZONG rewards its customers for staying with ZONG - the longer they stay with ZONG, the more rewards and prizes they are eligible to receive. These rewards include free SMS, free on-net minutes, cash, motorcycles and cars. As long as a ZONG subscriber keeps his phone on every day and completes at least one revenue generating activity, he will be eligible to participate in Julys motorcycle lucky draws of the 16th to 23rd and 30th. The lucky draw for the car will be held on July 18th. Salman Wassay, Head of Marketing ZONG, while congratulating the lucky winner said, We wish all our subscribers the best of luck for the daily cash draws and the weekly motorcycle ones. We want the industry to realise that it is important to reward our existing subscribers, not entice new ones all the time. He added that this was a first for the industry, where they had stopped focusing on price wars and started to build lasting relationships with their subscribers.