LAHORE - HUM Films organized a special meet and greet session with the star cast and crew of Bin Roye and gave a sneak preview of two of the songs of Bin Roye to the media and glitterati present at the event. The movie, starring the stalwarts of Pakistan's entertainment industry Mahira Khan along with the gorgeous Armeena Rana Khan and the evergreen Humayun Saeed in lead roles has already created waves in the entertainment industry and the music unveiling received an overwhelming response from the audiences. President HUM Network, Sultana Siddiqui welcomed the audiences and shared the vision of HUM

Network in shaping the entertainment landscape of Pakistan. The press conference, organized for select media personnel, bloggers and showbiz personalities not only gave audiences an insight into the movie but also provided the star cast comprising Mahira Khan, Humayun Saeed and Armeena Rana Khan an opportunity to share their experiences and memories created on the sets. Producer and co-director of the movie, Momina Duraid raised the curtain from the amazing line-up of singers and musicians associated with the movie. The music videos of "Ballay Ballay" and "Teray Bina Jeena" were previewed to the enthusiastic attendees who clapped and cheered to the soothing lyrics of the songs and enjoyed the soulful melodies. The film's trailer, which is already receiving an overwhelming response from the audiences since its release, was also screened after which the floor was opened for questions and answers. Made under the banner of HUM Film and Momina Duraid Films the Bin Roye will be released on the occasion of Eidul Fitr across Pakistan and in UAE.

The movie is based on the bestselling socio-romantic novel Bin Roye Ansoo by the legendary playwright Farhat Ishtiaq. Momina Duraid has produced the film and has been directed by Momina Duraid and Shahzad Kashmiri.

With two of the movie songs directed by the talented Asim Raza and Sarmad Sultan. The talented Farhan Alam is director of photography. The star-studded cast includes the likes of Jawed Sheikh, Zeba Bakhtiar, Azra Mansoor and with special appearances of the multi-talented Adeel Hussain, Junaid Khan, Faiza Hassan and Shireen Zahid, Bin Roye is sure to set Pakistan film industry on a new course.