KARACHI - Procter & Gamble (P&G) has been honoured by Fortune Magazine. The magazine ranked P&G at fifth position this year in its Worlds Most Admired Companies list. The ranking places P&G with other prestigious companies such as Apple, Google, Berkshire Hathaway and Southwest Airlines, says a press release. In 2010, P&G was ranked sixth in Fortunes list. According to Fortune, P&G has a long history of earning the respect of its peers fifth on the overall list this year. It has been ranked first in its industry every year since 1997. P&G is admired for its incredible reach and being the worlds largest consumer-products company. Commenting on the occasion, Faisal Sabzwari, Country Manager, P&G Pakistan, said: Recognition by Fortune is indeed an honour for P&G and is testimony of the companys contribution in the areas of innovation, people management, social responsibility, financial soundness, long-term investment and global competitiveness. We are committed to touching and improving consumers lives now and for generations to come.