ISLAMABAD - Like previous years, this year too a Snow Festival is being organised in the picturesque and serene valley of Swat at Malam Jabba, says an ISPR press release issued here on Sunday.

The regularity in conduct of the festival, keen interest of tourists and enthusiasm of local populace not only hint the increasing activities of tourism but also prove to be an important milestone in conversion of the dream of permanent peace into a reality at Malakand division. The festival not only accommodates requirements of the tourists but also affords ample opportunities of entertainment for the local populace.

Snow sports events like paragliding, hang gliding, tobogganing and aero modelling have been arranged under the auspices of professionals.

Whereas special funfair activities have also been managed for women and children. A grand music gala has also been arranged incorporating country’s renowned singers and bands. The festival will continue with traditional as well as cultural fervour for five days, from March 12 to March 16, 2014. The opening and closing ceremonies will be conducted on March 12 and March 16 respectively. Dignitaries from all walks of life are likely to participate along with tourists and local populace.